Mythbusters: The Facts About Influencer Marketing

WEBINAR

When it comes to influencer marketing, bigger is better — right? Wrong. Micro-influencers with 1k to 100k followers cost less, reach hyper-targeted audiences and get high engagement. In fact, micro-influencers are 4x more likely to get a comment than those with 10 million followers. Why? They’re tastemakers and trendsetters with dedicated audiences that trust their authentic opinions.

But there are plenty of misconceptions about micro-influencers: They’ll work for free. They’ll post any image or copy a brand wants. Proving ROI is impossible. Watch this webinar to hear two micro-influencers dispel common myths and offer tips to make influencer marketing campaigns successful.

Speakers:

Sabir Peele
Founder at Men's Style Pro

Macarena Ferreira
Founder at the Material Girl

Jared Shelly
Manager of Content Strategy at Curalate

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