When it comes to influencer marketing, bigger is better — right? Wrong. Micro-influencers with 1k to 100k followers cost less, reach hyper-targeted audiences and get high engagement. In fact, micro-influencers are 4x more likely to get a comment than those with 10 million followers. Why? They’re tastemakers and trendsetters with dedicated audiences that trust their authentic opinions.
But there are plenty of misconceptions about micro-influencers: They’ll work for free. They’ll post any image or copy a brand wants. Proving ROI is impossible. Watch this webinar to hear two micro-influencers dispel common myths and offer tips to make influencer marketing campaigns successful.
Founder at Men's Style Pro
Founder at the Material Girl
Manager of Content Strategy at Curalate