Nina Alexander-Hurst, VP of Brand Marketing at BaubleBar, has the answer. She’s driving engagement, traffic and revenue in a variety of ways — like showcasing BaubleBar products on major Instagram influencers, encouraging fans to share UGC, and working with a team of in-house influencers to bring BaubleBar to new audiences.
In this webinar recording, Nina teamed up with Curalate to discuss:
- How to encourage consumers to share UGC
- How to find and leverage Instagram influencers
- How to prove ROI on UGC and influencer programs
- How to gain nearly 500k Instagram followers
Vice President of Brand Marketing at BaubleBar
Manager of Content Strategy at Curalate