Curalate Summit 2016

October 18 • New World Stages • New York, NY

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About the Curalate Summit

Join a unique gathering of leading industry brands and executives, learn visual marketing best practices, and acquire skills that will help you build your career. Collaborate with leaders from the world’s largest brands and share your most innovative strategies as we collectively change what marketing means in an increasingly visual world.

What can you expect to take away from the Summit?

  • Engage with like-minded individuals in the industry to network & collaborate
  • Learn about the latest marketing trends and best practices from speakers from the world’s largest brands such as Neiman Marcus, Crate & Barrel, Apartment Therapy and BaubleBar
  • Hear from top innovators who are using the moment of discovery to inspire consumers to take action
  • Plan for the future with a look at the Curalate roadmap and the state of the MarTech industry as a whole
  • Schedule a free private strategy session with a Curalate expert to maximize your usage of the Curalate platform and grow your ROI across all channels including e-commerce, ad spend and how consumer behavior affects social, search and discovery

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Highlighted Sessions and Activities

The Founder’s Forum

Hear Curalate’s co-founders Apu Gupta, CEO, and Nick Shiftan, CTO, Curalate discuss the state of digital marketing, the new frontier of visual commerce, and the future of Curalate.

Partner Session: The Pinterest Evolution

Pinterest’s platform has evolved over time in response to consumer behavioral shifts. This session will delve into how Pinterest’s discovery platform helps brands bridge the gap between discovery and e-commerce, making the marketing experience better for their consumers. We will also learn about both organic and paid strategies brands are leveraging on Pinterest to improve the customer journey.

Interactive Lounge

Throughout the conference, enjoy networking and refreshments in the transformed lobby of New World Stages. Take fun photos with old and new friends at our interactive GIF booth, get creative with our graffiti wall, and browse some of our clients’ top performing imagery in our pop-up gallery.

Agenda - Tuesday, October 18, 2016


Breakfast and Registration



Kick off an exciting day with some very special guests!


Founder's Forum: Curalate Roadmap

An interactive discussion on the state of digital marketing, the new frontier of visual commerce, and the future of Curalate.

Apu Gupta, CEO/Co-Founder, Curalate
Nick Shiftan, CTO/Co-Founder, Curalate


Partner Session: The Pinterest Evolution

Pinterest’s platform has evolved over time in response to consumer behavioral shifts. This session will delve into how Pinterest’s discovery platform helps brands bridge the gap between discovery and e-commerce, making the marketing experience better for their consumers. We will also learn about both organic and paid strategies brands are leveraging on Pinterest to improve the customer journey.

Michael Akkerman, Head of the Marketing Developer Partner Programs, Pinterest




The Lasting Impact of Consumer Behavior on Corporations

In this session, a human psychology expert will share research-based insights on how marketers can stay ahead of the buyer behavior trends.

Jonah Berger, Marketing Professor, The Wharton School at The University of Pennsylvania


Morning Keynote: Brand Innovation

Avani Patel, CEO, TrendSeeder




Creative Ways to Capture Consumer Attention

In a world of instant gratification and one in which the average consumer attention span lasts about 10 seconds, companies are actively evaluating the most effective ways to reach and interact with their audience. In addition, the number of platforms for engagement has increased, and has forced brands to develop campaign ideas across a variety of channels in both the traditional and digital space. We will hear from leaders in the industry who have successfully garnered the attention of consumers using new and innovative campaign strategies to drive engagement.

Panelist: Carlie Lawrence, Director of Marketing and Social Media, BaubleBar
Panelist: Carrie McBride, Managing Editor, Apartment Therapy
Panelist: Naomi Jacobs, Social Media & Community Manager, QVC


Lightning Chats: Amazon Payments and Sidecar

Brick Flammer, Head of Account Management, Amazon Payments
Dave LeDonne, Director of Product, Sidecar
Michael Perekupka, Senior Data Analyst, Sidecar


Micro-Influencers: How Brands Drive Successful Programs with Niche Influencers

Less is more? Recent research from eMarketer reveals that ‘micro-influencers’ have more loyal communities and drive higher engagement. Traditionally a very difficult audience to find, Micro-influencers have a strong following, though they may not number in the millions. In this session, we’ll analyze not only why but how this type of influencer is driving serious impact for brands, and share some tips and tricks on how to find, engage, and manage this powerful group.

Moderator: Veronika Sonsev, Partner, Chameleon Collective
Panelist: Lauren Hise, Associate Marketing Manager, Social Media, Crate and Barrel
Panelist: Rachel Mae Smith, Founder, the Crafted Life
Panelist: Abigail Gilman, Social Strategy Manager & Blog Editor, The Bon-Ton Stores




Driving Customer Centricity in an Omnichannel World

The rapid change in how consumers communicate, digest content, socialize, and make purchasing decisions have caused digital marketers to continuously evolve their marketing tactics to increase brand engagement. Tackling the challenge of achieving real and measurable returns comes down to how well you understand where to reach your target audience, what motivates them to buy, and how to keep them engaged enough to return as a customer. Through best practices and examples you will learn how to leverage data and insights to better understand and respond to consumer behavior; the best methods for developing a flexible and multilayered master plan that evolves according to customer shopping preferences and behavior; and strategies for maintaining transparency and synchronization between channels.

Thoryn Stephens, Chief Digital Officer, American Apparel


Navigating the Martech Industry

Email is a marketing channel that is universally important and constantly evolving. In this session, you'll learn about changes in consumer behavior over time and what trends and examples those changes are driving top brands to incorporate. We'll also discuss how your brand can leverage technology solutions to inform and improve your customer journey, and how optimizing visual content in your email marketing can increase engagement, loyalty and ROI.



Closing Keynote: A Fireside Chat

Alexandra Wilkis Wilson, Entrepreneur, Author & Co-Founder of Gilt and GlamSquad


Closing & Thank You

Apu Gupta, CEO/Co-Founder, Curalate
Nick Shiftan, CTO/Co-Founder, Curalate


Happy Hour

Grab a quick refresher before heading over to our official after party.


After party at the Diamond Horseshoe

With over 175 million YouTube views over 700,000 YouTube subscribers, DJ Earworm is easily one of the most recognized, respected and sought-after mashup producers around.

DJ Earworm

A Few Of Our Speakers

Alexandra Wilkis Wilson

Alexandra Wilkis Wilson

Entrepreneur, Author & Co-Founder of Gilt and GlamSquad

Alexandra is a co-founder of Gilt, one of the first flash-sale sites in the U.S., which now claims over 9 million members, ships to over 180 countries and sells more than 4,000 international brands. Her latest venture is GlamSquad, a mobile app recently launched in several major U.S. cities which aims to transform beauty in the same way Uber re-imagined ridesharing for a generation of tech savvy consumers. She is also the co-author the New York Times bestselling book By Invitation Only: How We Built Gilt and Changed the Way Millions Shop.

Avani Patel

Avani Patel

Founder & CEO, TrendSeeder

Avani is Founder & CEO of TrendSeeder and currently serves as Director of the Harvard Business School Startup Studio. She has years of experience in the startup world in various capacities including as a founder, advisor, mentor, and investor. Most recently she founded TrendSeeder, the first fashion-focused accelerator in NYC, which has a deep educational focus described by Women’s Wear Daily as a “mini-MBA program taught by industry experts.” In her work with TrendSeeder and other organizations, Avani has advised over five hundred entrepreneurs.


Jonah Berger

Jonah Berger

Professor at The Wharton School at the University of Pennsylvania and best-selling author

Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word-of-mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.

Thoryn Stephens

Thoryn Stephens

Chief Digital Officer, American Apparel

Thoryn is a prominent business and web analytics professional with expertise in complex data problem solving, data architecture, consumer insights, testing/personalization/recommendations and systems development. His documented skill in analyzing user behavior data produces actionable results across a wide variety of platforms and applications.

Carlie Lawrence

Carlie Lawrence

Director of Marketing & Social Media, BaubleBar

Carlie runs Marketing & Social Media at BaubleBar, a fast fashion jewelry e-commerce company founded in NYC 5 years ago. Prior to joining BaubleBar in 2015, Carlie spent 15 years working in strategy consulting and branding for companies such as Diageo, Unilever and Google. She is a change agent, growth junkie, data nerd, social media addict and shopaholic.

Michael Akkerman

Michael Akkerman

Head of the Marketing Developer Partners Program, Pinterest

Michael is responsible for growing and managing the ecosystem of strategic technology partners working with some of the largest brands and advertisers around the world and helping them be successful on Pinterest. Before joining Pinterest, Michael was a Global Vice President at Kenshoo, an enterprise digital marketing software company.
Naomi Jacobs

Naomi Jacobs

Social Media & Community Manager, QVC

Naomi is the Social Media & Community Manager for QVC, the world’s leading video and e-commerce retailer. An early member of the social team at QVC, she launched the brand’s presence on multiple networks and now drives the overall social marketing strategy across QVC’s 90+ social platforms. QVC is consistently ranked as a top brand in the Internet Retailer Social Media 500 List. Over the past 5+ years with QVC, Naomi has been integral in scaling social throughout the company across its global markets, including QVC’s on-air and digital channels.

Lauren Hise

Lauren Hise

Associate Marketing Manager, Social Media, Crate and Barrel

Lauren is a social media marketer with a background in journalism and an enduring passion for content creation. In her time at Northwestern University and Crate and Barrel, she has consistently developed programs that drive customer engagement and awareness through inspiring content with an analytical approach. Most recently Lauren has been working on Crate and Barrel’s ongoing influencer program, as well as overseeing the brand’s social channels.

Carrie McBride

Carrie McBride

Managing Editor, Apartment Therapy

Carrie is Managing Editor of Apartment Therapy, a design and lifestyle website that helps people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online. With a background in documentary television, she has worked at Apartment Therapy since 2007.

Rachel Mae Smith

Rachel Mae Smith

Founder, The Crafted Life

Rachel loves do-able DIYS and strives to make life colorful and fun on her blog The Crafted Life. Named by the Huffington Post as one of the top ten DIY Instagrammers to follow, her work has also been featured in Martha Stewart Living, Good Housekeeping, Better Homes and Gardens, Real Simple and more. When she’s not brushing glitter out of her hair, you can find her exploring and photographing her current home of Philadelphia.

Abigail Gilman

Abigail Gilman

Social Strategy Manager & Blog Editor, The Bon-Ton Stores

Abigail is aspiring to be an “aspiring fashionista”. She has a natural curiosity about customer behavior and a passion for social media strategy + influencer activation. In her current role, she focuses on integrating social media throughout the consumer decision journey and developing content that inspires. In her spare time, Abigail is an adjunct professor at Marquette University where she leads a course on Emerging Social Media Trends and coaches the next generation of social media rock stars.

Veronika Sonsev

Veronika Sonsev

Partner, Chameleon Collective

Veronika is a Partner with Chameleon Collective and also an advisor to a number of startups. She works with B2B clients in retail and digital media to help them accelerate revenue through strategy, marketing and business development. Recognized as a thought leader and industry expert, Veronika has spoken at dozens of retail conferences, including Digital Retail Summit, FashionDigital and Goldman Sachs dotCommerce Day. She has been included in Fast Company’s League of Extraordinary Women and as one of TechWeek’s Top 100 digital leaders in New York.

Check back for additional speakers!

Venue & Travel

We have a room block reserved at the Paramount hotel from October 17-19 2016 at the special group rate of $279 Superior Queen room, single occupancy. Please make your reservation before Saturday September 17th to receive the discount. Booking Code: Curalate16

The event will be held at New World Stages, the renowned theater which has served as the home to many Tony-Award winning shows including the famed hit, Avenue Q! The venue is conveniently located in midtown Manhattan and easily accessible from all major transportation. EWR, JFK, & LGA airports are about one hour away via either the Subway, NJ Transit, or LIRR.

The Venue

New World Stages

New World Stages

340 W 50th St, New York, NY 10019

Get Directions

The After Party

Diamond Horseshoe

Diamond Horseshoe

235 West 46th St, New York, NY 10036

Check it Out

The Hotel

Paramount Hotel

Paramount Hotel

235 West 46th St, New York, NY 10036

Book Your Room

Don't miss out - register now while tickets are still available!

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