Mythbusters: The Facts About Influencer Marketing


When it comes to influencer marketing, bigger is better — right? Wrong. Micro-influencers with 1k to 100k followers cost less, reach hyper-targeted audiences and get high engagement. In fact, micro-influencers are 4x more likely to get a comment than those with 10 million followers. Why? They’re tastemakers and trendsetters with dedicated audiences that trust their authentic opinions.

But there are plenty of misconceptions about micro-influencers: They’ll work for free. They’ll post any image or copy a brand wants. Proving ROI is impossible. Watch this webinar to hear two micro-influencers dispel common myths and offer tips to make influencer marketing campaigns successful.


Sabir Peele
Founder at Men's Style Pro

Macarena Ferreira
Founder at the Material Girl

Jared Shelly
Manager of Content Strategy at Curalate